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syed-masoom/README.md


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ABOUT

Turning Data Into Decisions

I am a Data & Business Analyst focused on transforming raw business data into clear, actionable insights.

My approach combines SQL, Power BI, Python, Excel, AI, and business thinking to understand what is happening in a business, why it is happening, and what should happen next.

I enjoy working across the complete analytics lifecycle:

Business Problem → Data → Analysis → Visualization → Insight → Decision

My goal is simple:

Use data to make business decisions clearer, faster, and smarter.

Focus Areas

📊 Business Analytics
🗄️ SQL & Data Analysis
📈 Power BI & Dashboards
🐍 Python for Analytics
📑 Excel & Reporting
🤖 AI & Automation
💡 Data Storytelling
🎯 Business Intelligence

CORE SKILL & TECHNOLOGY


Python
MySQL
SQL Server
Pandas
NumPy

Power BI
Excel
Git
GitHub
Jupyter

✦ ANALYTICS WORKFLOW ✦

1. Business Problem ➔ 2. Data Collection ➔ 3. Data Cleaning ➔ 4. Data Analysis

➔ 5. Visualization ➔ 6. Business Insights ➔ 7. Decision Making

WHAT I DO

SQL Analytics

Data extraction
Data cleaning
Complex queries
CTEs
Window functions
RFM analysis

BI & Reporting

Power BI
DAX
Data modeling
KPI dashboards
Interactive reports
Data storytelling

Python Analytics

Pandas
NumPy
Data cleaning
EDA
Automation
Visualization

Business Analysis

KPI analysis
Customer insights
Sales analysis
Performance analysis
Problem solving
Decision support

PROJECTS

A selection of business-focused analytics projects built around real-world scenarios.

Project Business Problem Tools Key Outcome Repository
Sales RTO Analysis Diagnose RTO drivers and improve order profitability Power BI · SQL Analyzed RTO patterns, payment behavior and profitability View
D2C Customer & RFM Analysis Understand customer value, retention and purchasing behavior SQL · Power BI Developed customer segmentation using RFM methodology View
Marketing Campaign Analysis Evaluate campaign performance and customer acquisition MySQL · Power BI Identified campaign-level performance and conversion patterns View
Excel Sales Dashboard Improve visibility into sales and operational performance Excel · Power Query Built an interactive management reporting solution View
Banking & Loan Analytics Analyze customers, loans and financial risk indicators SQL · Power BI Created business KPIs and customer/loan performance analysis View

ANALYTICS APPROACH

Stage Focus
01 Business Problem Define objectives, KPIs and business questions
02 Data Sources Collect data from databases, files, APIs and systems
03 Cleaning & Transformation Prepare accurate, consistent and analysis-ready data
04 Analysis SQL, Python, statistical and exploratory analysis
05 Visualization Power BI dashboards and data storytelling
06 Business Insight Identify trends, drivers, risks and opportunities
07 Decision & Impact Turn insights into measurable business actions

Business Problem → Data → Analysis → Insight → Decision → Impact

CERTIFICATIONS

Microsoft

Career Essentials in Data Analysis

Microsoft · LinkedIn

Data Analysis · Data Visualization · Business Intelligence

DataCamp

Associate Data Analyst in SQL

DataCamp

SQL · Data Analysis · Data Manipulation

Google

Data Analytics Professional

Google

Data Cleaning · Analysis · Visualization

LET'S CONNECT

Have a business problem that can be solved with data?


Connect on LinkedIn   Send Email   Connect on WhatsApp   View GitHub



DATA · ANALYTICS · BUSINESS IMPACT


DATA → INSIGHTS → DECISIONS → IMPACT


Built with curiosity, analytical thinking & a business-first mindset.



© 2026 Masoom Naushad • Data Analyst

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