Marketing, SEO & Growth Expert · Marketing Systems · AI-Powered Marketing Workflows
I build practical marketing systems that help businesses improve discoverability, acquire customers, understand performance, and scale growth. I currently lead SEO & Organic Growth at Grey (YC W22); previously Formplus, Eden Life, Opera, Ecobank.
🌐 afeezadebayo.com · 💼 LinkedIn · 🐦 X / @za_icon · ✉️ Newsletter
Open-source Agent Skills (SKILL.md) that teach Claude, Claude Code, OpenAI Codex and any
Agent Skills-compatible agent to do marketing work the way a senior
practitioner would — each with a clear workflow, the inputs to ask for, decision rules, an output template and sources.
➡️ Start here: marketing-skills — the full library hub · or browse online
| Category | Repo | What it covers |
|---|---|---|
| Technical SEO | technical-seo-skills | Audits, crawling & indexing, sitemaps, canonicals, redirects, JS SEO, Core Web Vitals, schema, migrations |
| Content & On-Page SEO | content-seo-skills | Keyword research, search intent, SERP analysis, topical maps, briefs, on-page, internal linking, E-E-A-T |
| AEO & GEO (AI Search) | aeo-geo-skills | AI search visibility, ChatGPT & AI Overviews, answer-ready content, entity optimisation, AI citations |
| International SEO | international-seo-skills | hreflang, multilingual keyword research, localisation, ccTLD vs subfolder, geo-targeting |
| CRM & Lifecycle | crm-lifecycle-skills | Segmentation, lead scoring, onboarding, retention, win-back, deliverability, SMS/WhatsApp |
| Performance Marketing | performance-marketing-skills | Paid search & social, media buying, conversion tracking, attribution, ROAS |
| Growth Marketing | growth-marketing-skills | Acquisition, activation, retention, growth loops, experimentation, funnels, north-star metrics |
| Product-Led Growth | product-led-growth-skills | Onboarding, activation, feature adoption, PQLs, freemium design, PLG metrics |
| Conversion Rate Optimisation | conversion-rate-optimization-skills | A/B testing, landing-page, funnel, form & checkout optimisation, experiment design |
| Product Marketing & GTM | product-marketing-skills | Positioning, messaging, ICP, competitive intel, pricing, launches, sales enablement |
| Content, Copy & PR | content-copy-pr-skills | Content strategy, copywriting, storytelling, digital PR, thought leadership, brand voice |
| Social Media | social-media-skills | Strategy, content calendars, community, LinkedIn/Instagram/TikTok, short-form video, analytics |
| GTM Engineering | gtm-engineering-skills | Automated GTM systems, lead-gen workflows, CRM integrations, data enrichment, RevOps |
# 1. Clone any category you need
git clone https://github.com/afeezadebayo/technical-seo-skills.git
# 2. Drop a skill into your agent
cp -r technical-seo-skills/xml-sitemaps ~/.claude/skills/ # Claude Code
cp -r technical-seo-skills/xml-sitemaps ~/.agents/skills/ # OpenAI Codex
# 3. Start a session and ask your agent which skills it can useFor Claude.ai / Desktop, zip a skill folder and upload it under Settings → Capabilities → Skills.
To bulk-load a whole category into a Claude Project, custom GPT or knowledge base, grab the single-folder .zip from the library page.
- Learn Marketing — practical guides
- Blog — SEO, AI search, lifecycle, growth
- Free templates — AI Visibility Audit · Blog Content Brief
- Free tools — AI agent readiness checker · AI traffic kit for GA4
Skills are released under CC BY 4.0 — use, share and adapt, including commercially, with credit to Afeez Adebayo and a link to the source page.
SKILL.md · Agent Skills · Claude skills · Claude Code skills · Codex skills · AI agent skills for marketing, SEO, AEO/GEO, lifecycle, performance, growth, PLG, CRO, product marketing, content, social and GTM engineering.