Narrative · Light · Space System Book v0.1 | BCN | 2026 Founder: Cátia Ribeiro
A·0 is the first operating system for adaptive visual experiences. It is not a creative studio. It is not an events agency. It is infrastructure.
A modular, reusable engine with an integrated Data Layer that converts every immersive experience into actionable data.
Art + System + Data = A·0
The immersive experience market has two structural fractures:
1. Artistic but not systematic Studios create unique, beautiful experiences — but they cannot be replicated, scaled, or measured. Every project starts from zero.
2. Spectacular but not intelligent Projection mapping, spatial audio, interactive lighting — these generate zero usable data. The audience experiences something extraordinary, but the brand learns nothing.
A·0 is the missing infrastructure between art and data.
A·0 operates through three integrated layers:
10 reusable blocks that can be combined to build any visual experience:
| Module | Function |
|---|---|
| M01 · Narrative Core | Story structure and concept architecture |
| M02 · Light Design | Dynamic lighting and spatial atmosphere |
| M03 · Space Layout | Spatial distribution and visitor flow |
| M04 · Motion & Media | Video mapping and generative media |
| M05 · Sound Design | Spatial audio and soundscape |
| M06 · Interaction | Sensors, triggers, and real-time response |
| M07 · Brand Integration | Visual identity and brand coherence |
| M08 · Data Capture | Sensors, cameras, tracking systems |
| M09 · Analytics Dashboard | Power BI reports and KPIs |
| M10 · Replication Protocol | Deployment in new locations or editions |
Every experience generates structured data:
- Visitor flow and dwell time
- Emotional engagement by zone
- Content performance metrics
- ROI and brand impact indicators
Stack: Python · SQL · Power BI · REST APIs
Complete operational documentation for each project:
- Technical architecture
- Replication protocols
- Data schemas
- Financial model
- Luxury & Premium Brands — Immersive product launches, flagship activations
- Cultural Institutions — Museums, galleries, foundations seeking data from their exhibitions
- Real Estate Developers — Experiential marketing for high-end properties
- Event Agencies — B2B infrastructure provider (white label)
- Global immersive experience market: $28.6B (2024) → $97.8B (2031)
- CAGR: 19.1%
- Spain + LATAM entry point: Barcelona as hub
| Revenue Stream | Model | Avg. Ticket |
|---|---|---|
| Full Experience Production | Project-based | €40,000 – €200,000 |
| Data Layer Subscription | SaaS monthly | €2,000 – €8,000/mo |
| System License (white label) | Annual license | €15,000 – €50,000/yr |
| Consulting & Audits | Per engagement | €5,000 – €20,000 |
Year 1 Target: €180,000 revenue / 3 anchor clients Year 3 Target: €1.2M ARR / 12+ active clients
| Capability | Traditional Studios | A·0 |
|---|---|---|
| Reusable modules | No | Yes |
| Integrated data layer | No | Yes |
| Scalable to new markets | Rarely | By design |
| Documented system | No | Yes (System Book) |
| White label ready | No | Yes |
- Complete System Book v0.1
- Build core team (technical co-founder + data engineer)
- Prototype M01–M03 modules
- Validate with 1 pilot client (Barcelona)
- Deliver 2 full productions
- Launch Data Layer v1 (Python + SQL + Power BI)
- Close first SaaS subscription client
- Apply: EIT Culture & Creativity / Lanzadera
- 5+ active clients
- LATAM expansion (Mexico City, São Paulo)
- White label partnerships with 2 agencies
- Seed round: €500K
- A·0 as SaaS platform
- API marketplace for third-party modules
- Series A: €2M+
Cátia Ribeiro — Founder Background in operations, data analytics, and immersive project strategy. Barcelona-based. Building the system from the ground up.
Open Roles:
- Technical Co-Founder (Full Stack / Creative Tech)
- Data Engineer (Python · SQL · Power BI)
- Experience Designer (spatial + interaction)
A0-system/
├── README.md # This document
├── docs/
│ ├── system-book-v0.1.md # Full project documentation
│ ├── architecture.md # Detailed technical architecture
│ └── business-model.md # Financial and business model
├── data-layer/
│ ├── schemas/ # Database schemas
│ ├── pipelines/ # Python ETL scripts
│ └── dashboards/ # Power BI templates
├── engine/
│ ├── modules/ # The 10 modular blocks
│ └── templates/ # Reusable templates
└── assets/
└── references/ # Visual and concept references
Cátia Ribeiro — Founder & CEO A·0 / Narrative · Light · Space / Barcelona, 2026
"The problem with the immersive market is that everyone knows how to make art. Nobody knows how to make a system. A·0 is the system."