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A website for a cruelty-free makeup brand

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ANGEOLOGY

soft hearts, sharp edges.

ANGEOLOGY is a concept website for a fictional makeup house: 100% vegan, cruelty free cosmetics for fallen angels. Never tested on animals — not by the brand, not by its suppliers, not anywhere.

The site mixes two moods that shouldn't get along: coquette (satin bows, pearls, polka dots, blush pink) and alternative (fallen angels, safety pins, blackletter, eyeliner). Every page is written in the brand's voice — diaries, love letters, tarot cards, magazine issues — and every interaction is built to feel like a small, handmade object rather than a standard shop template.

Personal portfolio project · concept, design & code by ghostly.grl ♥


Pages

Page File What's inside
Home index.html The manifesto, a love‑letter product launch, the vow with animated counters and a stamp, a halo orbit of bestsellers, shades cascading in, tarot cards dealt from one deck, a sweet / sour comparison slider, portraits and a letters sign‑up.
Shop shop.html Sixteen vegan formulas. Tap a shade and the product photo recolours to match it. Category index, animated filter & sort, quick view, and products that fly into the bag.
Collections collections.html Four collections read like tarot cards (The Fallen, the bride, the doll, the bunny) — a fanned deck, chapters, a ritual list, and a three‑question "Which angel are you?" quiz that reveals your card.
Lookbook lookbook.html Issue n° 01, SS26: a magazine cover, an editorial grid of 12 looks with filter chips, shop the look (add every product she's wearing in one tap), and a contact sheet circled by hand.
Cruelty free cruelty-free.html The vow as a seven‑article charter, the animal ingredients that were swapped out, an ingredient checker, the process, and a pledge you can sign (kept on your device).
Our story about.html A diary kept since the very first gloss: a timeline of dated entries, a letter, values, the team and the studio, with a string of pearls that unrolls as you scroll.
Search search.html Search products, collections, looks and pages — including by colour ("pink gloss") and by price, and it answers animal‑ingredient questions straight away ("beeswax?").
Angel club account.html Join with just a name: a holographic member card that previews live as you type and tilts with the pointer, plus wishlist, bag, vow and shade profile.
Bag cart.html A tray of products, a receipt‑style order summary, satin gift wrap, demo promo codes and recommendations.
Contact contact.html Write a letter to the brand; it folds itself, and the envelope flies off.
FAQ faq.html Pillow talk: an interview issue with eighteen questions "asked after midnight", searchable, with a table of contents.
Shipping shipping.html The pink pages: a phone‑directory of destinations with rates and delivery times.
Privacy · Terms privacy.html · terms.html Numbered legal pages; the privacy page lists exactly what this device remembers.

Details

  • Recolouring product photos — one photo per product; every shade is a hue / saturation / lightness shift computed from its base colour, so a single image can show all of them.
  • A bag that follows you — the bag, wishlist, club card and signed vow live in localStorage, and the bag count updates in the nav on every page.
  • Shared motion language — satin ribbon text that speeds up when you scroll, falling (faux ♡) feathers, pearl loaders, a gliding heart in the nav, dictionary‑style definitions split into words, hand‑drawn circles.
  • Deep links — shop.html?p=<id> opens a product, lookbook.html#look-5 opens a look, shop.html#<collection> filters a collection.
  • Performance‑aware — animation loops only run while their element is on screen, and reveals have a failsafe so nothing stays hidden if frames are throttled.
  • Accessible where it matters — keyboard‑navigable radio groups, reduced‑motion support, real text instead of text‑in‑images.

Design

Palette — paper #fffaf7, cream #fff7ec, almond #f5eadc, petal #ffd7db, blush #f5cbd7, lilac #e8ccd8, rose #e18498, rose ink #a94c64, espresso #402e2a, graphite #6c6c6a, noir #070d0d.

Type — Instrument Serif (editorial), Montserrat (UI), Imperial Script & Pinyon Script (handwriting), UnifrakturMaguntia (blackletter, for the fallen side).

Logo — a silver baroque cartouche drawn in SVG, filled with pink polka dots.

The original moodboard and layout references are in VIBES/ and LAYOUT/.


Built with

  • Plain HTML, CSS and JavaScript — no framework, no build step
  • GSAP 3 + ScrollTrigger + Flip
  • Google Fonts

Structure

index.html · shop.html · collections.html · lookbook.html · cruelty-free.html
about.html · search.html · account.html · cart.html · contact.html
faq.html · shipping.html · privacy.html · terms.html

css/style.css        shared styles (nav, footer, ribbon, slots, reveals)
css/<page>.css       one per page
js/main.js           shared: image slots, nav, bag, feathers, ribbon, recolouring, reveals
js/products.js       the catalogue: products, shades, collections, looks
js/<page>.js         one per page

img/                 product, campaign and editorial photos
VIBES/ · LAYOUT/     moodboard and layout references

Run it locally

You can open index.html directly, but a local server is recommended so every page reliably shares the bag and the other things kept on the device:

python3 -m http.server 8000

then visit http://localhost:8000.


Notes

  • Checkout is not connected to a payment provider: the bag, promo codes and shipping rates are a working preview. Promo codes are demo values (see js/cart.js).
  • Nothing is sent anywhere. Forms (letters, club sign‑up, vow) only store data in the visitor's own browser; the privacy page lists every key.

ANGEOLOGY is a fictional brand. Photos belong to their respective owners and are used here as a personal, non‑commercial moodboard.

   *    /\_/\      +
       ( o.o )   <3  ghostly.grl
   +    > ^ <          *

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